There is a phrase we consistently use at Harlan. "Excellence is doing a common thing an uncommon way." While we manufacture food, we choose to do it in innovative ways. Our innovation can be seen through our SAFE and Food Professional Certification Programs and Center of Excellence Certifications.
Harlan has embraced new ways to approach R&D and product development through the use of data science and advanced manufacturing. Our approach includes leveraging innovative tools such as flavor profile mapping and retail market basket analysis.
Consumer behaviors in off-premise retail is rapidly changing. Digital, touch-less service and BOPIS (Buy Online Pick Up In Store) have become the norm. Dark stores have popped up in order to meet the ever evolving shopping and delivery options. Loyalty programs are no longer a nice to have, they are a retail requirement. Purchasing trends and market basket trends by consumer cohorts do not look the same as they did 3 years ago.
The growth of captive brands, premium category offerings, nutritional purchasing drivers and influence of end caps, in-store digital monitors and even product bundling are impacting how the consumer thinks and shops in grocery. The shift to the importance of drive-thru and artisan products for QSR (Quick Serve Restaurants) and the shift of C-Stores from convenience into a hybrid of QSR and specialty grocery.
Harlan understands that these changes are far reaching and impacts the food we produce, so maintaining a level of subject matter expertise with retail trends allows Harlan to be a more effective manufacturing partner.
Where others see problems, we see opportunities to grow, learn and improve as a company. We are very excited about what lies ahead for us as a company and the signature value Harlan Foods provide to the marketplace.